VR Content

VR content or virtual reality content is that which can be consumed with the use of virtual reality glasses.

Virtual reality glasses consist of an electronic device, similar to a pair of sunglasses, but rather larger in size, which is mainly made up of two screens that are placed in front of the user’s eyes, a headset and several other parts, like accelerometers or sensors that make it possible to follow the movement of our head and, in some cases, to determine our position in space.

VR content must be especially created for this type of devices, and their main characteristic is that they are in 360º or, in other words, that they spread throughout the whole visual field that a person can take in when turning their head and/or rotating around their body.

This type of content allows us to have an immersive experience in which we experience the so-called “double presence”: we know we are in a room with a pair of virtual reality glasses, but at the same time, our head transports us to where the content we are consuming takes us, be it a room, a roller coaster, the cockpit of a fighter plane or a series of semi-abstract landscapes.

This is the case, for example, of the VR videoclip we created for the electronic music producer Undo. In the piece “Sunmachine,” one of the singles on his album Disconnect, we transfer the spectator to a series of dreamlike landscapes. The spectator can observe them from all viewpoints and experience, in first person, an unhurried and leisurely trip around five worlds, which go from a desert, the bottom of the sea, the surface of a vectorial planet with lines and geometric figures to a levitating construction located in the middle of a cloudy sky—all this to the sound of the song’s rhythm.

Another still image of the virtual reality music video created by Onionlab for the Catalan artist Undo.

When it comes to entertainment content, VR content is the next frontier and it will probably be the format to succeed the narrative content we are used to watching in 2D on a television or cinema screen nowadays.