Presented By – Onionlab

Presented By

Onionlab collaborates with the External Reference  to create an experiential space for Presented By in Dubai’s Level Shoes store.

The emergence of innovation spaces play into the need for audiovisual services to offer the most unforgettable experience, and Onionlab created one. Presented By, opened its latest sneaker boutique in Dubai and Onionlab collaborated to turn the boutique into an immersive 3D experiential space.

Located in The Dubai Mall, the world’s largest shopping mall, the store, along with well-known and celebrated brands, offers a unique physical retail space that combines technology, fashion and urban culture.

The store consists of an interactive floor, 3D prints, sculptural walls made with projection mapping, visuals on LED screens and an experiential room that uses a hologram effect of different shoes.

The store consists of an interactive floor, 3D prints, sculptural walls made with projection mapping, visuals on LED screens and an experiential room that uses a hologram effect of different shoes.

The Experience Room is part of this enriching and unforgettable experience. It is a place where holographic sneakers are displayed.

Onionlab crew
Directors: Aleix Fernández and Jordi Pont
Producer: Laia Alabart
Programmer: Urbez Capablo
Graphic designer: Berta González
3D Artists: Adam Alsina, Federico Morrisson
Sound design: uunnoo_lab