Presented By Riyadh

001

In a new collaboration with External Reference, thanks to a mix of technology and art, we applied natural elements to create an immersive retail experience for the new Presented by shop.

001

002

We have made a digital space representation of aquatic elements. The interactive floor represents simulations of caustics, this interpretation of water is also on the walls showing how different waterfalls or fountains fall on the floor.

We created a set of visuals suitable for projection mapping and led screens, achieving a marine effect throughout the shop, a visual experience that presents the products in a unique way.

002

003

Throughout the retail space, a set of effects and visuals are placed to generate the look and feel of different forms of water. Marine blue colors predominate, giving a fresh and comfortable sensation

As we move through the space, we can interact with the floor, which generates caustic shapes as we walk.

003

The final result is a bold piece of work carried out by a great team:
Content, digital lighting and interactive floor: Onionlab
Architectural Design: External Reference
Av engineering: Lloc Audiovisuals
Space construction: Oxido Taller3D Printing: Noumena 3D

Onionlab CrewDirector: Jordi Pont / Aleix Fernandez
Producer: Laia Alabart
3D artist/2D composing: Miquel Donat
Interactive floor programming: Urbez Capabl
oLED Light animations: Federico Morrison, Jorge Rivera