Interactive Art Installations
- Interactive art installations transform spaces into engaging environments where audiences become active participants rather than passive viewers. By using our own technology: OnInOff these installations react in real time to movement, presence or interaction
- The result is a dynamic artistic experience that invites exploration, encourages participation and creates memorable moments for cultural spaces, public environments, exhibitions and events.
Immersive Interactive Experience for Pavilions: Spain Pavilion, Expo Dubai, UAE 2020
We designed several interactive art installations for the Spanish Pavilion of Expo Dubai 2020, providing a captivating and immersive experience for visitors. One of the most striking installations was the interactive projection mapping “Tree of Balance,” which engaged visitors in a sustainability conversation.
Interactive Art Installation: Desigual in Beta, Sónar 2019, Barcelona, Spain
Our installation “DesigualinBeta” at Sonar Festival was a totally interactive experience consisting of two immersive areas, each delivering a distinct and engaging experience to guests.
Interactive Light Installation for Events and Public Spaces
- Interactive installations can transform spaces and retail environments into immersive experiences that actively engage visitors. In this project, the first area featured a 360° immersive tunnel with mirrors and LED lights creating a kaleidoscopic effect. Visitors placed their hands on a biometric panel that generated a personalized light show, leading to a large interactive projection mapping where visuals responded in real time to movement.
- By integrating interactive technologies such as digital art, responsive visuals and immersive environments, brands can create memorable experiences that strengthen emotional connections and enhance audience engagement.
Interactive Installation: Presented By 2022, Riyadh, Saudi Arabia
The retail spaces of Presented By in Dubai, Doha, and Riyadh were designed with a unique blend of lights, AV design, LEDs and projection mappings to create an immersive experience for customers. To elevate the experience further, an interactive floor was designed to improve the overall ambiance of the space.
The interactive floor comprises advanced sensors that respond to customer footfall and movements, triggering various digital effects that heighten the customers’ interaction with the space. This innovative feature ensures a dynamic and engaging environment, enhancing the overall shopping experience and leaving a lasting impression on the customers.
Interactive Art Installation: Lush, Tokyo, Japan 2019
Similarly, with Lush Spa in Tokyo, we focused on interactivity to provide customers with a one-of-a-kind interactive light installation. The strategically placed LED lights react to customer movement, changing color and brightness to create a vibrant, yet tranquil environment.
The LED lights are not only aesthetically pleasing, but they also provide a sensory connection to the environment. When guests walk through it, the lights provide a soothing and pleasant effect, enhancing the spa experience and encouraging a feeling of peace and tranquility.
To sum up, interactive art installations possess the ability to change the way people perceive art by involving them in the creation process, resulting in an engaging and personal experience that ignites the imagination. By allowing for interaction, art can develop into a lively conversation between the artist’s vision and the observer’s interpretation, dissolving the lines that distinguish art from reality.