Onionlab is a creative studio specialized in immersive and interactive experiences. We continuously explore new technologies and creative techniques, including projection mapping, virtual reality (VR), augmented reality (AR) and interactive systems, to design and produce innovative experiences for events, shows and public spaces. Our work focuses on creating engaging environments where technology, visuals and storytelling come together to transform how audiences experience a space.
Immersive Technologies
Projection mapping
- Projection mapping, also known as 3D mapping or video mapping is a technique that appeared in the mid-nineties and consists of adapting video projections onto physical surfaces such as façades and volumetric structures. The achieved effect is spectacular. The projections create an astonishing optical illusion that transforms a static surface into something dynamic and full of life.
Projection Mapping Techniques for Events and Design: Between Spaces, Interihotel, Madrid, Spain 2024
- At the Interihotel interior design fair in Madrid, we presented an immersive installation that combines audiovisual design and interactive technology: Between Spaces.
- Another example using 3D mapping, Paradoxa is a piece of projection art that investigates time and perception. This AV mapping transports spectators through several architectural eras, delivering an immersive and captivating experience.
Virtual Reality (VR) Techniques for Immersive Experiences
- Virtual reality is a cutting-edge technique that allows, through a computer-simulated 3D environment and with the help of VR glasses, to immerse the user into a virtual universe. The accomplished effect is impressive: the users really have the feeling of being transported to a different world and perceive what surrounds them as if it was real. Immersive VR may come with other elements such as audio systems, head-moving tracking systems, sensing gloves and controlares.
- One of our VR projects, The Outcome, immerses users in unsettling visions of possible dystopian futures shaped by our environmental decisions or by our inaction. This visceral VR experience reveals how our everyday choices collectively determine whether our world moves toward collapse or evolves into a sustainable and harmonious future.
Virtual Reality (VR) Experience: Paradoxa
- A very good example of VR design can be found in “Paradoxa VR” the piece we created to illustrate a virtual reality format. This piece portrays a journey showing different elements from the past, present, and our idea of the future.
AV Space Design Techniques for Immersive Experiences
- The planned and strategic use of technology to create immersive and engaging environments that enhance the overall user experience. It involves the integration of audio, video and lighting technology with architectural and interior design components to create a setting that supports a defined function or purpose.
- The implementation of audiovisual design services in retail contexts has grown in popularity in recent years. In order to stay relevant in a competitive market, retailers are understanding the value of delivering memorable and distinctive experiences for their customers. Retailers can create an engaging and interactive experience that attracts consumers in and encourages them to spend more time in the shop thanks to the implementation of AV technology into their store design.
- During our decades of experience, we had the opportunity and the honor to leave our mark in the development of AV design techniques for retail spaces.
Audiovisual Space Design Techniques for Retail: Presented By
- With our expertise in AV space design, we have developed extraordinary visual experiences for the Presented By retail spaces in Dubai, Doha, Arabia Saudi and Riyadh. We transformed the sites into dynamic and engaging environments by incorporating projection mapping and intricate lighting design. We were able to recreate the look and feel of the natural elements that distinguish these particular areas using a combination of technology and arts.
Audiovisual Space Design Techniques: Lush Spa, Tokyo
- We provided a brilliant example of innovative and experiential design with the AV room design we created for Lush Spa in Tokyo. It employed multicolored LED bars in combination with motion sensors. By projecting shifting colors and patterns onto the venue’s walls and ceiling, the design created an intense and dynamic atmosphere. The motion sensors tracked the visitors’ movements, generating unique lighting effects and giving each person a one-of-a-kind experience. The simplicity and subtlety of the design showcased the potential of lighting to transform and elevate a place, resulting in a spectacular and refreshing atmosphere for guests to enjoy.
Audiovisual Space Design Techniques for Pavilions and Exhibitions: Spain Pavilion, Expo Dubai, UAE
- We were commissioned to create a multimedia experience for the Spain Pavilion at Expo Dubai 2020. The exhibition hosted an interactive digital art installation named “Tree of Balance,” a breathtaking combination of art and technology that explored the harmony between humans and nature. It had a unique purpose of collecting data about visitors’ habits and providing them with a visual response that evaluated their sustainability practices.
- As visitors interacted with the installation, the appearance of the tree changed based on their actions. If the visitors’ actions were deemed unsustainable, red drops would appear on the tree, while green drops would appear if they were engaging in sustainable behaviors.
Audiovisual Space Design Techniques for Brand Experiences: Desigual, Sónar, Barcelona
- We designed an immersive and visually captivating interactive art installation called “DesigualInBeta” for Sonar 2019. The installation featured a tunnel that utilized mirrors and LED strips to create a mesmerizing kaleidoscopic effect. The tunnel transported visitors to a vibrant and dynamic world that celebrated Desigual’s innovative spirit. At the end of the tunnel, visitors encountered an interactive projection mapping where colors and animations responded to their movements, creating an engaging and personalized experience.
- Our work reflects a consistent commitment to experimenting with revolutionary and creative approaches in the fields of art, technology and design. With an emphasis on producing immersive and engaging experiences, our installations and exhibits push the boundaries of what is possible, combining cutting-edge technology with outstanding visuals to create dynamic and unforgettable experiences.
At Onionlab, we combine creative storytelling with advanced immersive technologies to design engaging and dynamic environments. From concept development to technical design and final execution, we create experiences that integrate seamlessly into each space, connecting audiences with digital content in meaningful ways.
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