Cupra Munich
001
- At the IAA Munich Motor Show we presented our latest creation: the Dark Rebel, a new project for Cupra.
002
- Our use of LED screens helped create an immersive experience for attendees. These screens provided an effect for the naked eye, allowing us to bring to life a digital representation of virtual worlds, where the Dark Rebel roamed freely amongst stunning visual effects and dynamic content.
003
- We developed a dragon skin effect that also served as a backdrop for the world premiere of the car. The event exemplified the brand’s innovation and commitment to excellence in the automotive industry.
004
- Events such as the launch of the Dark Rebel in Munich help to enhance the positioning of automotive brands, boost their visibility and create meaningful connections with consumers.
Agency: Vampire
Onionlab Team
Direction: Aleix Fernández and Jordi Pont
Producers: Sandra Salillas, Núria Gironès, and Laia Alabart
Technical Direction: Jorge Rivera
Artistic Direction: Berta González
3D Artists: Yarko Stojsic, Santiago Morrison, Adam Alsina, and Federico Morrison
2D Composition: Gerard Rubio