Cupra Terramar 2024
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- We developed a new reveal for the Cupra Terramar during the America’s Cup in the IMAX Barcelona.
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- As part of the America’s Cup event, we created a presentation for the new Cupra Terramar at the IMAX in Barcelona. This reveal was set in a visually striking environment, leveraging the atmosphere of the competition and the symbolism of the Mediterranean to showcase Cupra’s latest model.
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- The immersive space have content onto all four walls, with the experience extending to the floor and mirrored ceiling, creating an infinite mirror effect. This innovative setup not only enhances the visual impact but also engages the audience on a multisensory level.
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- During the event, the car emerged from beneath the stage, surrounded by digital energy waves and water visuals, while a mix of projections and visual effects accompanied its ascent. The presentation not only brought the car to life but also paid homage to the America’s Cup, immersing the audience in a visual narrative connected to the world of sailing
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- Additionally, we designed the backdrop for the presentation by Cupra designer Jorge Díez. As details of the new model were discussed, the visual stage came alive with images of the historic Terramar Circuit, flowing seamlessly as the car’s technical features were explained. This approach, where technology integrates seamlessly with the narrative, is one of Onionlab’s hallmarks in creating immersive experiences that captivate audiences.
Creation
Onionlab
Onionlab Team
Creative Direction: Aleix Fernández
Art Direction: Berta Gonzalez
Producer: Sandra Salillas, Nuria Gironès, Irene Martínez
Technical Director: Federico Morrison, Antoni Martret, Fran Vilches
Content Creation: Santiago Morrison, Adam Alsina, Gerard Rubio, Yarko Stojsic, Dominique Dautheribes, Quim Amat, Guillermo Patiño, Mariano Colombarini, Candela Sabella
Agency: Vampire
Music and Sound Desing: Before Tigers