Cupra Terramar
- We had the pleasure, at the Terramar Racing Circuit in Sitges, to collaborate with CUPRA in the design of the stage content for their event showcasing their new car models.
Our team was responsible for creating the visual content for the screens and the lighting design for the presentation.
- Our approach was to develop a dynamic and immersive environment that highlighted the sleek and modern features of Cupra’s cars.
- The stage was designed to showcase the cars from multiple angles, with custom visual content that emphasized the car’s key design elements.
In order to create a cohesive visual experience, we worked closely with Vampire and Landscape to understand their brand and product vision. From there, we developed a concept that would engage the audience and create an emotional connection with the brand.
- Throughout the event, we incorporated lighting effects that highlighted the different features of the cars, creating a dynamic and exciting atmosphere.
- The combination of dynamic visual content and lighting design allowed us to showcase the cars in an impactful and memorable way.
- Our team took a multidisciplinary approach to the project, drawing on our expertise in 3D modeling, animation, motion graphics, and lighting design.
- We worked to create a unique and immersive visual experience for the audience, capturing the spirit of the Cupra brand.
The resulting stage content and lighting design effectively showcased the cars and helped create a strong brand identity for Cupra.
- We were honored to work with such a dynamic brand and to be a part of such an exciting event.
Project in collaboration with Landscapes Digital and Vampire Studio.
Onionlab Crew:
Directors: Jordi Pont and Aleix Fernández
Producers: Aina Mesquida and Laia Alabart
3D artists/2D composing: Santiago Morrison, Miquel Donat, Adam Alsina, Federico Morrison, Gerard Rubio, Dominic Plaza, Everton Estevan, Sergio A. López, Yarko Stojsic and Jordi Salvador.
Art director: Berta González
Technical director: Jorge Rivera
Music and sound design: Laurent Delforge, Unai Lazcano and Salva Coromina