Noxe
001
- At the W Hotel Barcelona, a simple corridor was reimagined as a vivid and interactive passage that blended art, technology, and emotion.
002
- The concept and spatial design were developed by External Reference, while our team at Onionlab was responsible for the creation of the interactive content and technological execution.
003
- The inspiration for the content was drawn directly from the surroundings. The textures, colors and fluidity of the Mediterranean Sea influenced the visual language, which used soft gradients and subtle distortions to evoke a dreamlike and abstract atmosphere.
004
- This dynamic interaction was powered by our OnInOff solution, creating a seamless connection between the visitor and the environment through advanced real-time technology. It turned the simple act of walking down a hallway into an immersive and living experience.
Creation
External Reference
Onionlab
Concept and Architecture: External Reference
Audiovisual Art direction and production: Onionlab
onionlab team
Creative Direction: Aleix Fernández
Art Director: Berta Gonzalez
Producer: Juan Pablo Rocha
Programming: Urbez Capablo