Cupra Berlin
001
- We created the audio-visual content for the CUPRA Dark Rebel presentation at the Berlin E-prix last April, in collaboration with Cupra and Vampire.
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- The event aimed to showcase the innovative side of the Cupra universe, introducing two new models: Tavascan and Dark Rebel, along with their metaverse platform: Metahype. During the event, attendees were gripped by a captivating atmosphere, filled with mesmerizing holographic presentations and an immersive sound-reactive laser show.
003
- Our objective was to generate excitement and anticipation during the car reveal, employing inventive techniques to integrate lighting, sound, and visual effects seamlessly. The presentation featured a virtual performance by Cupra ambassador Willow Smith, followed by the reveal of the new Tavascan model.
004
- For the second reveal, we employed holographic technology to bring the Dark Rebel model to life, allowing attendees to engage with its features in an interactive, three-dimensional format. The event took place at Berlin’s Tempelhof Airport, where we designed an immersive corridor with moving lasers and smoke machines.
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- Our goal at Onionlab is to create environments where technology and creativity blend seamlessly, resulting in experiences that transcend the ordinary. Through holographic elements and immersive technologies, attendees were transported into a virtual world where they could intimately connect with the Cupra brand and its exceptional vehicles, fostering a deep emotional connection and leaving a lasting impression.
Agency: VAMPIRE
Willow Smith Shooting: Vampire Films
Car reveal direction and production: Onionlab
Onionlab Team
Direction: Aleix Fernández and Jordi Pont
Production: Aina Mesquida
Art Direction: Berta González
Technical Direction: Jorge Rivera
3D Artists: Santiago Morrison, Gerard Rubio, Federico Morrison, and Miquel Donat.