Totogi Immersive
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- Onionlab created an immersive 360-degree video for the Cloud City stand at the Mobile World Congress 2021, in collaboration with Landscapes art agency.
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- The video, projected on the four walls and the floor of a 215m2 room that was located in the stand, created a truly immersive audiovisual experience for the visitors. The projection was carried out with the Modulo Pi media player and with 16 projectors of 14,000 lumens.
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- Visitors of the Mobile World Congress Barcelona could access the immersive room and find themselves surrounded by the visuals that showed the characteristics of the Totogi application and the Public Cloud.
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- The projection combined visual effects such as mapping and particles, created with X-Particles and Notch along with footage and texts that synthesized the innovation that the Public Cloud offered to telecommunication operators.
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- The creation of these visuals help to present the data of any company in an attractive way making the positioning of the brand more optimal, thus generating a greater connection with the audience.
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- The immersive experience at Mobile World Congress is a perfect example of how event participation will develop in the future. It provides attendees with an interactive experience that goes beyond the limitations of vision and space, going beyond typical presentations.
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- This kind of experiences are becoming more common at a variety of events, from industry conferences to brand activations, as technology advances.
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- Experiences like Totogi immersive offer an unforgettable and powerful means of conveying intricate concepts and breakthroughs, capting the attention of the audience and making an impression that lasts in the current digital era, where engagement is crucial and attention spans are short.
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- The need for immersive experiences is anticipated to increase as businesses look for new and creative ways to engage their audiences, spurring even more innovation and creativity in event production and design.
Onionlab crew
Director: Jordi Pont
Producer: Laia Alabart
3D Artists: Rogelio Magaña, Santiago Morrison, Aris Serrallonga
Colorist: Fabián Matas
Music and sound design: Unai Lazcano (uunnoo_lab)
Photos and videos: Noah-Siro Castañeda