WOW Concept Store
001
- In this new project in collaboration with External Reference, the physical and digital world come together to reinvent the idea of retail.
002
- The future of shopping won’t be only oriented towards the purchase of the product, but it will focus on the in-store experience as a sensorial perception of the brand.
003
- While e-commerce is becoming predominant in our daily life, physical shops are destined to become the theater of the brand by creating an experience that goes beyond the product.
004
- This multi-floor shop was conceived as a large theatrical stage, where space design and digital art come together to tell a story, to create an aesthetic and to shape an experience in the head of the customers.
005
- The idea is to turn traditional retail into a unique immersive experience that manages to change the perspective of shopping.
006
Retail spaces can be a perfect canvas for digital art.
- With new technologies such as projection mapping or interactive elements we are able to generate storytelling and to allow better positioning for brands.
007
- We managed to generate an immersive experience in the center of Madrid adding modern touches to the elegant aesthetic of a classical building.
Onionlab Crew
Director: Jordi Pont, Aleix Fernandez
Producer: Sandra Pohl, Aina Mesquida
3D artists and designers: Berta González, Miquel Donat,
Adam Alsina, Jorge Rivera, Santiago Morrison
Sound design: Unai Lazcano
Recording: Miguel Guzmán
Photography: External Reference