Presented By Doha – Onionlab

Presented By Doha

Onionlab collaborates with External Reference  to create an experiential space for Presented By  Doha. 

Onionlab has the pleasure to present a new collaboration with External Reference: the design and creation of the AV and digital lighting elements for the new Presented by x Doha Design District.

New technologies allow us to generate different experiences in the commercial world and Presented by Doha is an example. As we did in Dubai, we worked with External Reference to create a boutique, understood as an immersive experiential space, for the new store in the Doha Design District.

Technology manages to generate a symbiosis between Presented By and the Qatari desert. With sculptural walls with projection mapping and visuals on LED screens, we conceptualized a digitized version of the essence of the Qatari desert. The experience, beyond the purchase, becomes an exhibition where you can feel, touch, and admire the products. 


In Presented by x Doha Design District we can see how geographical and physical elements are represented using innovative production techniques to generate visual experiences and digital effects to present them in a very unique way.


The final result is the culmination of a bold piece of work carried out by a great team:
Architectural Design and Concept: External Reference
Av design and production: Onionlab
Space construction: Oxido Taller
Av engineering: Lloc Audiovisuals

Onionlab crew
Directors: Aleix Fernández and Jordi Pont
Producer: Laia Alabart
Programmer: Urbez Capablo
3D Artists:  Federico Morrisson, Miquel Donat, Aris Serrallonga
Sound design: Unai Lazcano